Empire is a British film magazine published monthly by Bauer Consumer Media. From the first issue in July 1989, the magazine was edited by Barry McIlheney and published by Emap. Bauer purchased Emap Consumer Media in early 2008. It is the biggest selling film magazine in Britain, consistently outselling its nearest market rival Total Film and is also published in Australia, Turkey and Russia. Empire organises the annual Empire Awards which were sponsored by Sony Ericsson until 2009 and are now sponsored by Jameson. The awards are voted for by readers of the magazine.
The title of the magazine is placed at the top in a bold white font so that it stands out. The title of this magazine is usually in a red font, however, this issues links in with the film that is featured on the front cover. Therefore the font is like it has got lightening through it which is relates to “Iron Man” as it is an action film. It takes up the whole width of the poster and it stands out clearly. The main picture overlaps the title; however it is still easy to read and stands out clearly.
The main picture of the “Iron Man” takes up the whole front cover of the magazine so that it stands out. The title of this film is shown under the picture in a large bold font in white which stands out from the darker colours of the picture. This is the latest film that will be released as this is the front cover for January 2010. Therefore persuading people to buy the magazine if they liked the first Iron Man film. Under the title of the film it says “New suit. New enemies. New attitude”. These short sentences are effective as it is a teaser of what is in the new film and it shows that there is an article about it in the magazine. Also it catches the consumers eye as it doesn’t take long to read.
At the top of the magazine, more information is shown that is featured in the magazine. This is in a smaller font than the title; however it is big enough to be seen. It says “Oscars special” which suggests that if the consumer does not buy this magazine they will miss out as it will not be in the next magazine. Also these words are all followed by exclamation marks which show that the articles are thrilling and must be read.
Under the magazine title, there is a blue box that says inside it: “ultimate review of 2009”. This implies that it is the best magazine for the review of the past years films. It also persuades the consumer to buy the magazine, as they will not be able to get this review in future magazines. Furthermore, it says, “First look! All hail the king of 2010”. This shows that the consumer will get the first look of “the king of 2010” before anyone else if they buy the magazine.
The date and the price of the magazine are placed in between the top of the ‘M’ in the title. The font is smaller as it is not as important as the rest of the information; however it is still noticeable for the consumer.
At the bottom, it says “Plus! Three amazing exclusives” in a blue and white smaller font which keeps to the colour scheme of the magazine. These words entice the consumer as exclusive means that they will not be able to find this information in any other magazine that they buy. Under this, the other features that are in the magazine are shown like a comic strip. This also links in with the film “Iron Man” as this was originally a comic. In this comic strip, there are pictures of actors from new films that they are in. It says the titles of the film above the pictures and the same font is used as the title of the featured film, however it is smaller so the attention is drawn to the title of the featured film. Also next to the pictures, there is a brief sentence to tease the consumer about what is in the magazine, persuading them to buy it.
Lastly, the barcode is placed in the bottom right hand corner of the magazine, which is a convention of all magazines. It is placed here so that it is not a distraction from the rest of the pictures and the writing.
The title of the magazine is placed at the top in a bold white font so that it stands out. The title of this magazine is usually in a red font, however, this issues links in with the film that is featured on the front cover. Therefore the font is like it has got lightening through it which is relates to “Iron Man” as it is an action film. It takes up the whole width of the poster and it stands out clearly. The main picture overlaps the title; however it is still easy to read and stands out clearly.
The main picture of the “Iron Man” takes up the whole front cover of the magazine so that it stands out. The title of this film is shown under the picture in a large bold font in white which stands out from the darker colours of the picture. This is the latest film that will be released as this is the front cover for January 2010. Therefore persuading people to buy the magazine if they liked the first Iron Man film. Under the title of the film it says “New suit. New enemies. New attitude”. These short sentences are effective as it is a teaser of what is in the new film and it shows that there is an article about it in the magazine. Also it catches the consumers eye as it doesn’t take long to read.
At the top of the magazine, more information is shown that is featured in the magazine. This is in a smaller font than the title; however it is big enough to be seen. It says “Oscars special” which suggests that if the consumer does not buy this magazine they will miss out as it will not be in the next magazine. Also these words are all followed by exclamation marks which show that the articles are thrilling and must be read.
Under the magazine title, there is a blue box that says inside it: “ultimate review of 2009”. This implies that it is the best magazine for the review of the past years films. It also persuades the consumer to buy the magazine, as they will not be able to get this review in future magazines. Furthermore, it says, “First look! All hail the king of 2010”. This shows that the consumer will get the first look of “the king of 2010” before anyone else if they buy the magazine.
The date and the price of the magazine are placed in between the top of the ‘M’ in the title. The font is smaller as it is not as important as the rest of the information; however it is still noticeable for the consumer.
At the bottom, it says “Plus! Three amazing exclusives” in a blue and white smaller font which keeps to the colour scheme of the magazine. These words entice the consumer as exclusive means that they will not be able to find this information in any other magazine that they buy. Under this, the other features that are in the magazine are shown like a comic strip. This also links in with the film “Iron Man” as this was originally a comic. In this comic strip, there are pictures of actors from new films that they are in. It says the titles of the film above the pictures and the same font is used as the title of the featured film, however it is smaller so the attention is drawn to the title of the featured film. Also next to the pictures, there is a brief sentence to tease the consumer about what is in the magazine, persuading them to buy it.
Lastly, the barcode is placed in the bottom right hand corner of the magazine, which is a convention of all magazines. It is placed here so that it is not a distraction from the rest of the pictures and the writing.
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