The trailer starts off with a white screen with black hair across it. It says who produced and distributed the film; which is Columbia pictures. This is a convention of any trailer, however it has not got the Columbia pictures logo, it is in a black bold font, which is the theme throughout the trailer.
It then fades to black, and there is an establishing shot of a busy city, which is Tokyo where the film is set. This is followed by another fade to black and a high angle shot of a large busy zebra crossing, which emphasises how busy the city is. The music played is low and one tone. It sounds like wind blowing with a heartbeat in the background. It then fades to black once again, and there is a high angle shot of a large house, which is a convention of horror films. The use of the fades is a good technique because the audience do not know what is going to come on the screen next therefore creating suspense within the audience. After this, fog drifts across the screen, which is 
ghost like and mysterio
us and says “when someone dies in a grip of a powerful rage”. This keeps the audience watching, because they want to know what it is going to say next.
Then there is a low angle shot of a young girl in a dark house, looking around as if she is searching for something. The camera is then placed under some water and is shaking fast, looking up at a
man with his hand coming towards the water. This is effective, because it places the audience in the film, as if they are under the water and the man is going to drown them. There is also a scream in this shot, followed by a medium shot of frosted glass with a shadow behind it and someone shouting out “stop it”. We can hear water splashing, which suggests that someone is being drowned, creating a sense of mystery. The next shots are quick takes, less than one second and flicker on the screen so the audience can just about see what is happening on the screen. The music gets faster to build up tension and fear in the audience. There is a close up of flames on a wooden floor, a face surrounded by darkness, a shadow of a person on a wall walking, then an extreme close up of eyes looking at the camera.
The music then goes calm again and the ghost like mist fades on the screen again saying “a curse is left behind”. The camera then pans across a room, following a black smoke and the music changes. There is a voiceover of the main character in the film – Karen played by Sarah Michelle Gellar talking about the house. Next there is a close up of her looking confused, then a long shot of the house and Karen looking through the gates. The camera then fades again to Karen walking up the stairs as if she is looking at something, followed by another fade to a close up of Karen, and in the background there is a frosted door and a shadow walking past. This is effective because the character cannot see it, only the audience can, which makes them feel fear for the character. It then fades to a medium shot of Karen with a man and she is backing away from something. After this, the camera is looking through a window at man looking out of the window, with a boy on the sofa. The boy opens his mouth and he sounds like a cat. This is effective as it makes the audience feel shocked as it is unexpected. The screen also flickers which implies that the boy is actually not there, like a ghost because the man cannot hear him. Once more the screen fades to blacks and there is a close up of Karen heavily breathing and looking at something in fear. This is revealed when there is an over the shoulder shot of Karen looking up at the house. The camera then flickers with flickering noises as well to add to the effect. At this point the music gets louder and the audience can make out two dead people, a boys pale face, suggesting that he is a ghost, and a man looking at the camera creating terror in the audience.
ghost like and mysterio
us and says “when someone dies in a grip of a powerful rage”. This keeps the audience watching, because they want to know what it is going to say next.Then there is a low angle shot of a young girl in a dark house, looking around as if she is searching for something. The camera is then placed under some water and is shaking fast, looking up at a
man with his hand coming towards the water. This is effective, because it places the audience in the film, as if they are under the water and the man is going to drown them. There is also a scream in this shot, followed by a medium shot of frosted glass with a shadow behind it and someone shouting out “stop it”. We can hear water splashing, which suggests that someone is being drowned, creating a sense of mystery. The next shots are quick takes, less than one second and flicker on the screen so the audience can just about see what is happening on the screen. The music gets faster to build up tension and fear in the audience. There is a close up of flames on a wooden floor, a face surrounded by darkness, a shadow of a person on a wall walking, then an extreme close up of eyes looking at the camera.The music then goes calm again and the ghost like mist fades on the screen again saying “a curse is left behind”. The camera then pans across a room, following a black smoke and the music changes. There is a voiceover of the main character in the film – Karen played by Sarah Michelle Gellar talking about the house. Next there is a close up of her looking confused, then a long shot of the house and Karen looking through the gates. The camera then fades again to Karen walking up the stairs as if she is looking at something, followed by another fade to a close up of Karen, and in the background there is a frosted door and a shadow walking past. This is effective because the character cannot see it, only the audience can, which makes them feel fear for the character. It then fades to a medium shot of Karen with a man and she is backing away from something. After this, the camera is looking through a window at man looking out of the window, with a boy on the sofa. The boy opens his mouth and he sounds like a cat. This is effective as it makes the audience feel shocked as it is unexpected. The screen also flickers which implies that the boy is actually not there, like a ghost because the man cannot hear him. Once more the screen fades to blacks and there is a close up of Karen heavily breathing and looking at something in fear. This is revealed when there is an over the shoulder shot of Karen looking up at the house. The camera then flickers with flickering noises as well to add to the effect. At this point the music gets louder and the audience can make out two dead people, a boys pale face, suggesting that he is a ghost, and a man looking at the camera creating terror in the audience.
It then shows the mist again and says “it never forgives” which could mean that the grudge is not even human.
The next shot is of a door slamming shut, then an over the shoulder shot of a man looking at the CCTV of a long hall. This is followed by a three quick shots of a dark ghost, like shadow of a person getting closer to the screen each time. This would make the audience feel on edge as it is like the ghost is coming towards them. The next shot is a close up of a dead girl crawling down the stairs and looki
ng at the camera. This shot is so quick, the audience will miss it if they are not looking; however it is effective because the audience might not know what it is when they see it and they will be left wondering.
The next shot is of a door slamming shut, then an over the shoulder shot of a man looking at the CCTV of a long hall. This is followed by a three quick shots of a dark ghost, like shadow of a person getting closer to the screen each time. This would make the audience feel on edge as it is like the ghost is coming towards them. The next shot is a close up of a dead girl crawling down the stairs and looki
ng at the camera. This shot is so quick, the audience will miss it if they are not looking; however it is effective because the audience might not know what it is when they see it and they will be left wondering. This is followed by a low angle shot of a woman in a lift, and as she is going up each floor, the audience can see the same boy as before when the man was looking out of the window, getting closer each time. After this, it says on screen “it never forgets”, showing that the grudge will haunt people for the rest of their lives.
The music then gets creepier and there is a shot of Karen walking past a mirror, and the audience can see the ghost in the mirror, however the character can’t. This is followed by the camera flickering and of the ghost crawling down the stairs, getting closer with each shot. The next shot is
effective as it is an extreme close up of an eye, with the reflection of a man backing up from the person looking at him, showing that the eye belongs to the ghost. Then there are three quick takes of the dead girl again. This is followed by Karen in the shower. There is a close up of her washing her hair, and the dead girls hands starts coming through her hair. At this point the music has built up to a climax, and then it goes quiet again when the title of the film is shown. After this, the last shot is a close up of Karen turning her head around, showing the fear on her expression. The music gets louder again when this happens, then the website is shown, and then a list of actors and actresses, producers and the director.
The music then gets creepier and there is a shot of Karen walking past a mirror, and the audience can see the ghost in the mirror, however the character can’t. This is followed by the camera flickering and of the ghost crawling down the stairs, getting closer with each shot. The next shot is
effective as it is an extreme close up of an eye, with the reflection of a man backing up from the person looking at him, showing that the eye belongs to the ghost. Then there are three quick takes of the dead girl again. This is followed by Karen in the shower. There is a close up of her washing her hair, and the dead girls hands starts coming through her hair. At this point the music has built up to a climax, and then it goes quiet again when the title of the film is shown. After this, the last shot is a close up of Karen turning her head around, showing the fear on her expression. The music gets louder again when this happens, then the website is shown, and then a list of actors and actresses, producers and the director.
Overall, the length of this trailer is 1minute 20 seconds and it has roughly 50 shots, which is shorter than usual; however it is still effective as it keeps the audience in suspense throughout.
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