Questionnaire results

I gave my questionnaire to 25 males and females from my target audience. Here are the results:

1) Do you purchase film magazines?

This shows that the majority of people from my target audience do not purchase film magazines. The reason for this may be that there are not many film magazines that are targeted at young people. Therefore, I will make a film magazine that is targeted at my target audience of young people aged 15 - 24.

2) If yes, how often do you buy them?

This shows that my target audience mainly purchase film magazines monthly or sometimes. Therefore, my magazine will be sold monthly as this will make the most money than if it was sold weekly.

3) How much would you be willing to pay for a film magazine?

This shows that most people will be willing to pay £2 - £2.50 for a film magazine. Therefore, I am going to price my magazine at this price range as it is affordable for my target audience which are teenagers.

4) Where do you/would you purchase a film magazine from?

This shows that people will purchase a film magazine at a variety of stores, showing that I should distribute my magazine at supermarkets, newsagents, other shops and petrol stations for it to generate the most sales. However, only 1 person said subscription there fore it will not be available for subscription as not many people will sign up for it.